Beezid
Challenge: Beezid lacked brand name awareness as well as this new market segment of penny auction sites. Other firms were already first to market and had garnered negative attention online and in the media. Being a new start up, the … Continue reading
LogMeIn
Challenge: LogMeIn is one of the leading online remote access providers. While it has had a long history for providing remote access, it lacked the brand name recognition of its competitors. Its competitors had strong brand name recognition and had … Continue reading
TravelWorm
Challenge: TravelWorm lacked brand recognition. In a large marketplace of travel websites, they were virtually unknown. Their competitors had already established themselves and were dominating the landscape. Recommendation: TravelWorm leveraged the power of Howard to communicate their niche travel service, … Continue reading