Demographics
The Howard Stern Show
Demographics
Howard 100 Audience Profile
|
|
Howard 100 Listener |
| Gender |
| Male |
79% |
| Female |
21% |
| Age |
Male |
Female |
| 18-24 |
2% |
5% |
| 25-34 |
31% |
23% |
| 35-44 |
40% |
45% |
| 45-54 |
21% |
19% |
| 55+ |
6% |
7% |
| Presence of children <18 |
| Yes |
49% |
| No |
51% |
| People Per Household 18+ |
| 1 |
16% |
| 2 |
67% |
| 3 |
13% |
| 4+ |
4% |
| Employment |
| Yes |
75% |
| Small Business Owner |
18% |
| No |
7% |
| Management Position |
| Yes |
46% |
| No |
52% |
| Sometimes |
2% |
| HH Income |
| Less than $50,000 |
9% |
| $50,000-$99,999 |
36% |
| $100,000-$149,999 |
29% |
| $150,000-$199,999 |
14% |
| $200,000-$249,999 |
8% |
| $250,000-$299,999 |
2% |
| $300,000-$499,999 |
2% |
| $500,000 or more |
1% |
| Education |
| Less than 12th Grade |
1% |
| High School Grad or GED |
17% |
| Some College |
23% |
| College Graduate/Bachelor’s |
39% |
| Grad/Post-Grad |
19% |
| Listen to Sirius/XM alone or with others |
| Alone |
83% |
| Others |
7% |
| Alone/Others equally |
10% |
2009, Arbitron Inc. Custom Research Study for SIRIUS XM Radio Inc.